Is your organization prepared to meet the demographic realities of the next five years and beyond?

1. Do you know the age median and age range of 80% of the revenue derived from your customers and clients? And do you monitor these demographic age ranges on an ongoing basis?

2. Does the age range of the creativity team at your advertising and marketing partners match the age range of the market you want to pursue in the future?

3. Has your company contemplated a new 2nd Half target for your existing products and services, but you aren’t sure how to bridge what you’ve done in the past to your new future?

4. Does your product development team understand the evolving tastes and preferences of Boomer consumers as they move into their Second Half of life?

5. Do you know the levers that can turn your organization’s youth-oriented culture into one that is aging-friendly?

6. Does your company and its Human Resources Department have a strategy for attracting and retaining the best Second Half workers as your enterprise expands?

7. If your organization ran an audit of its budget centers by ages of customers or clients served, would your budget and your organization chart reflect the opportunities in tomorrow’s market?